本項(xiàng)目為品牌木地板展廳，項(xiàng)目位于北京。我們從京城的特點(diǎn)出發(fā)，企圖切入當(dāng)?shù)氐赜蛭幕瑫r(shí)考慮展廳空間和展品與觀眾的關(guān)系，再結(jié)合產(chǎn)品本身的天然特性，不斷提取設(shè)計(jì)概念和探尋本質(zhì)，得以呈現(xiàn)最終效果。

This project is a wooden flooring showroom located in Beijing. Our design starts from the characteristics of the capital city, cuts into the local regional culture, and at the same time considers the showroom space and the relationship between the exhibits and the audience, and then combines with the natural characteristics of the product itself, constantly extracts the design concepts and explores the essence of the final effect.

▼展廳外觀，Exterior view ? 方立明

▼入口，Entrance ? 方立明

整體空間設(shè)計(jì)概念來自于北京天壇的祈年殿，祈年殿的殿座就是圓形的祈谷壇。圓是中華民族傳統(tǒng)文化的形態(tài)象征，圓形代表著圓滿、完整、和諧和永恒，也象征著天圓地方、天人合一的哲學(xué)思想，是自古以和為貴的中國(guó)人所崇尚的圖騰之一。

The overall spatial design concept comes from the Temple of Prayer for the Years in the Temple of Heaven in Beijing, where the temple seat is the round Prayer Valley Altar.The circle is a symbol of the form of traditional Chinese culture. The circle represents completeness, integrity, harmony and eternity, and also symbolizes the philosophical thought of heaven and earth and the unity of heaven and man, which is one of the totems revered by the Chinese people since ancient times when peace was the most important thing.

▼入口區(qū)域室內(nèi)，Entry hall ? 方立明

▼置入空間的圓筒，The cylinder set in the square space ? 方立明

▼入口區(qū)景觀細(xì)節(jié)，Landscape detailed view ? 方立明

我們以此為起點(diǎn)，在一個(gè)方形空間內(nèi)置入了一個(gè)圓筒，圍繞圓筒，設(shè)置人行動(dòng)線，在這條動(dòng)線上，我們考慮各個(gè)空間的視線關(guān)系，豐富觀看模式。

Using this as a starting point, the designers placed a cylinder in a square space, around which they set up a line of human movement, in which we consider the relationship between the lines of sight in each space to enrich the viewing pattern.

▼中央展覽空間，Central exhibition space ? 方立明

▼從走廊望向中央展區(qū)，View from the corridor ? 方立明

▼地板展板區(qū)，F(xiàn)looring display area ? 方立明

▼卡座休息區(qū)，Seating area ? 方立明

▼光影，Light ? 方立明

不同于傳統(tǒng)展廳展示產(chǎn)品的方式，我們?nèi)诤狭嗣佬g(shù)館的概念，將產(chǎn)品本身的美無限放大，擯棄多余產(chǎn)品賣點(diǎn)的展示。中心區(qū)域作為集中展示區(qū)和洽談區(qū)，頂部如同天光灑下。

Different from the traditional way of displaying products in the showroom, we have integrated the concept of art gallery to magnify the beauty of the product itself and abandon the display of superfluous product selling points. The center area serves as a centralized display and negotiation area, and the top is like the light of the sky.

▼地板畫廊，F(xiàn)looring gallery ? 方立明

▼景觀會(huì)客區(qū)，Reception area ? 方立明

▼豐富的視線關(guān)系，Rich line-of-sight relations ? 方立明

整體空間設(shè)計(jì)非常純凈，采用墻地一體的涂料，營(yíng)造更加專注與寧?kù)o的空間體驗(yàn)。

The overall spatial design is very pure, using wall and floor paint to create a more focused and serene spatial experience.

▼動(dòng)線，F(xiàn)low line ? 方立明

▼地板畫廊細(xì)節(jié)，F(xiàn)looring gallery detailed view ? 方立明

▼平面圖，Plan ? 桐話設(shè)計(jì)

項(xiàng)目名稱：《木美術(shù)館》

項(xiàng)目類型：工裝，地板展廳

設(shè)計(jì)方：上海桐話設(shè)計(jì)建筑有限公司

聯(lián)系郵箱：tspace2019@sina.com

項(xiàng)目設(shè)計(jì)：張通

完成年份：2023

設(shè)計(jì)團(tuán)隊(duì)：張通，王紫燕

項(xiàng)目地址：北京市朝陽區(qū)嘉誠(chéng)半壁店一號(hào)文化產(chǎn)業(yè)園A502

建筑面積：170㎡

攝影版權(quán)：方立明